For the main branding project of my Graphic Design I class, we were assigned to create a cohesive brand for the kind of store we were given. I was given the task of branding a bakery. I came into it as someone who didn't want to brand it like any old bakery. I think the pastel, cutesy look of bakeries is way over done. I wanted to create a clean, simple, and modern brand. I created a logo, color palette, pattern, and identity system that all come together as a brand that that is cute and fun, but clean and modern.
SETTING THE MOOD
THE FINAL BRAND
